Hi, I’m Erika Charms, your favorite social media marketer who also happens to be the model in front of the camera.

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I build brands, break algorithms, and create content that people actually want to watch. Part strategist, part muse, fully obsessed with helping creators grow while documenting my own journey as a model and digital personality.

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If you’re here for marketing, I’ve got you.

If you’re here for the vibes, I’ve got that too.

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Welcome to my world ✨